Build the
foundations.
A six-month, hands-on accelerator built around your founding team. Product, people and first customers — with a personalised path through the work.
An ambitious direction.
A company to build.
You bring the direction. Together, we work on the product, team and commercial foundations that can make it a business.
A founding team ready to work on the company.
A problem and a direction you want to pursue.
A presentation that explains your starting point.
Five Labs.
One company.
The programme model uses AI to shape the sequence, objectives and cadence around each startup’s stage, gaps and priorities. Regular working sessions connect that trajectory to practical execution.
Product Lab
Define product strategy, validate assumptions and build the MVP and roadmap around what the company needs next.
Sales Lab
Work towards first customers, a clear commercial model and a repeatable approach to reaching the market.
Team Building Lab
Shape the founding team, identify key roles and decide which hires need to happen first.
Positioning & PR Lab
Clarify your market position, company story and the communication that connects the two.
Technology Lab
Build technical capabilities and advantages that competitors cannot quickly reproduce.
Expertise for each
building discipline.
Each Lab is designed around a lead practitioner with deep experience in that vertical. Mentors work with founders on the decisions and execution inside their field.
Have practical experience building products, sales, teams or technology? Talk to us about contributing as a mentor.
Discuss mentoringBuild on a
clear structure.
Company setup
Advice on the legal structure, support with company registration and the core corporate document set.
Equity & incentives
Practical guidance on cap tables, founder equity, option pools, vesting and team incentives.
Pre-seed readiness
Work towards a functioning product, a capable team and the foundations for your next investment conversation.
Six months of building.
Hands-on company building
Early-stage programme model
We’ll discuss fit, programme availability and the detailed agreement directly with your founding team.
Before we talk.
Do we need a finished product?
The early-stage model starts with a founder, a direction and a deck. The work includes product development, building the team and finding first customers.
Does every startup follow the same curriculum?
The model is personalised around the stage, gaps and priorities of each team. The Labs provide the disciplines; the sequence and focus depend on the company.
Is this the same as the growth-stage programme?
The growth-stage programme is for B2B SaaS companies at Seed / Series A with $500K+ ARR and an experienced founding team. Pre-seed already closed. Its two tracks focus on business development and fundraising.
What are you
building?
Tell us where your company is today, what you want to achieve and what is getting in the way. We’ll discuss where we can help.
Talk to Ilya on Telegram